Sunday, August 28, 2005

Bloggers know what is genuine

[see: Suw Charman and John Dale]
  1. The curse that is management-speak: Management-speak and marketing-speak are the sort of language which blogging in general abhors. "When businesses use words that are fundamentally at odds with the every day experience that we have of them... that's when people just turn off, put them in the 'deluded wankers' category and move on to much more down to earth sources of information, such as blogs."

  2. Most readers ignore Lists, Lyrics and Quizzes: Most readers of blogs don't much care for blog entries which are online quiz answers, entries which are lists of (short) answers to questions, or entries which simply cite the lyric of a song without any further commentary or analysis. Most readers just blank these types of entries, scrolling right past them without looking at them at all, or just glancing very quickly over them.
Both are examples that the blogosphere, and bloggers are discerning. They demand that the subject matter and the writing be authentic - no jargon (marketese) or poor-quality content (quizzes, lists, lyrics). The medium of the weblog is the written word, and if the blogger does not use the written word in a way which is engaging, and personal then the readers will reject the weblog.

[tag: writing]

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